Task 4 The Pitch : Studio Logo

Ella and I both decided to create a design each seperately before coming together, showing and sharing our work with one another and then combining what we like from each one. Before we seperated to create our own design we had to discuss the main focus/ main image of what our studio logo was going to be. Eventually we decided on an oak tree as it word be a play on our production company's name: Oakford.

This was Ella's design which of course included the big oak tree in the middle of the screen. Her design also included the name of our company to the right-hand side of the tree. She incoporated falling leaves which were blowing off in the wind and were to appear that way on screen, as if they were continuously falling. She also drew a base which is a ground of grass on her design.

My design, which is to the right, included an extra word in the name: Villa. The reason for this is at the time of designing the logos we were unsure whether to call our company Oakford Productions or Villa Oakford Productions but we later decided to just stick to the combination of only our two last names. I included falling rain droplets, which I couldn't draw on the design as it wouldn't have been seen. I also seperated the two names on either side of the tree and placed the 'Productions' at the bottom.

We wanted this for our final design and, with help from a friend who had more experience with the program, ended up with this as our final design.  We chose to keep the grass from the bottom of Ella's design and the falling droplets from my design. We did however change one thing slightly by making our studio name have a 'wipe' effect and have the name appear one letter at a time. It was first made on photoshop by combining the grass and the oak tree and then, using Adobe After Effects, falling rain droplets and the 'wipe' effect was added which gives it a more professional look. We wanted to make sure to have a bright background also so the start of our film would look bright and not deary as it might do had we made the background grey or dark blue. Overall we were very happy with how our final studio logo turned out to be.